Introducing BMSG’s 2019-2021 EXCO

By BMSG Editorial Team
Photo Credits: Lisa Matthews from Lisa Matthews Photography

Our newly-elected EXCO for 2019-2021. Many of our EXCO members are actively serving counsellors and volunteers.


We are extremely glad to introduce you to our EXCO members for 2019-2021!

EXCO members are key in making important decisions for our organisation and they work very hard behind the scenes to provide opportunities and support to breastfeeding mothers in Singapore. Apart from the operational running of the charity, EXCO members also take on  various roles such as, and not limited to:


  • Coming up with new initiatives and events to help make breastfeeding more inclusive and normalised
  • Conducting explorations and research in the areas of support that counsellors provide
  • Developing training content and materials for counsellors and ensure that counsellors are kept abreast with the latest in breastfeeding knowledge
  • Exploring ways to  make the organisation more sustainable and accessible to the public

…and many more!

Without further ado, here are the 12 newly appointed members of the BMSG EXCO for 2019-2021!

Khatim Hamidon, President

Khatim served as the Vice-President in the previous Exco and is currently an executive at a local Voluntary Welfare Organisation. The mother-of-two  is also one of the longest serving counsellor and volunteer in BMSG. As someone who has been on the board for a number of years, she sees her role evolving from breastfeeding supporter to advocate. She aspires to make breastfeeding the norm for all babies and families and is interested in breastfeeding education for the masses.

Elaine Chow, Vice-President

Elaine was the President of the 2017-2019 EXCO. The mother-of-four, who has recently welcomed a newborn, is excited to focus her work on the quality of BMSG’s counselling services and to continue contributing to the breastfeeding community. Elaine had kickstarted several key initiatives in expanding the potential of the organisation while in the previous EXCO and her role remains key in sustaining these initiatives. Elaine remains passionate to help mothers and continues to serve as a counsellor on BMSG’s counselling channels on top of her work as an EXCO member.

Far’ain Jaafar, Secretary

Mother-of-two, children’s book author, educator and birth doula, Far’ain strives to champion women in mothering and motherhood through empowerment and mother-to-mother support. Far’ain previously served on the BMSG EXCO for 2017-2019 as a member and is currently still serving as a counsellor on BMSG’s hotline since 2017.


Atiqah Halim, Treasurer

Atiqah is a public officer, blogger and writer in her free time. She shares about her family travel escapades online and interacts on social media with fellow family travel junkies. She is also a children’s book author. Atiqah is passionate about giving mothers the right support as she feels that can make all the difference in a mother’s breastfeeding journey. As an actively-contributing counsellor, Atiqah has been serving mothers on BMSG’s counselling channels and also frequently facilitates the Breastfeeding & Going Back to Work workshop.



Mythili Pandi

Mythili, a mother of three,  is a practicing doctor and is also one of the lead assessors on board the Baby Friendly Hospital Initiative (BFHI) team. Mythili has also been serving BMSG for many years now and was also once President. As a representative of BMSG at the Association for Breastfeeding Advocacy (Singapore) (ABAS), Mythili is passionate about reaching out to doctors in promoting breastfeeding both in the community and in the medical realms.

Ellen Nepilly

An International Board Certified Lactation Consultant (IBCLC), Ellen has a private practice in Singapore. Ellen, who is also a mother to a boy and a pair of girl twins, is also a health nutritionist. Her experience raising premature twin babies and the tremendous breastfeeding support she received back then in a foreign country has fuelled her drive to help other women. Ellen hopes to give back to the community by providing information and support just as well as she had received during her early days of breastfeeding.

Jasmine Tan Tai

Jasmine is an adult educator and babywearing consultant. Her experiences with her children have led her find passion in helping new parents through the many hats that she plays. She aspires to bring the knowledge and beauty of breastfeeding to the next generation by engaging teenagers and youths. Together with her interest in digital marketing, it is her dream to impact  engage more families with the natural beauty of breastfeeding both online and in real-life. Jasmine is also studying to become an IBCLC.

Siti Nuraidah

When Siti was still an undergraduate, she had discovered BMSG in the course of her studies and speaking with breastfeeding advocates back then left a lasting impression of her. A civil servant and a full-time working mother, Siti has regularly contributed as a workshop facilitator in BMSG during the past two years. She is also an actively serving counsellor on several of BMSG’s counselling channels despite her busy schedule. As an EXCO member, she would like to continue the good work of the organization in providing informed mother-to-mother support and opening up new opportunities to help less-privileged mums. She is also studying towards becoming an International Board Certified Lactation Consultant (IBCLC).


Nor Faizah Masod

Mother-of-four Faizah is an early childhood specialist and works as a doula on the sidelines. Having breastfed all of her four children till the age of 2 with some hiccups along the way, Faizah is committed to providing mother-to-mother support especially when they face roadblocks along the way. Faizah has also been on the EXCO for the past two years and desires to make a difference by contributing her skills in event management to the organisation.

Alona Hodik

A childbirth educator and studying to become an IBCLC, Alona is a dedicated breastfeeding counsellor with the BMSG. She is also due to complete her IBCLC certification by the end of the year. Alona is a mother-of-three who is passionate about helping other mothers and is frequently seen on the BMSG’s Facebook group providing counselling support to distressed mums. As a BMSG board member, she would like to expand BMSG’s face-to-face counselling and establish a supportive breastfeeding community in Singapore.

Yen Lim

Yen is Director for a TCM healthcare service provider that has been in Singapore for the last 50 years. As a mother who has breastfed her 2 children, Yen believes that mothers deserve good postpartum support. She endeavours to create a breastfeeding  society where the mothers can become breastfeeding advocates for many generations to come.

Emma Bell

Emma is a trainee Breastfeeding Counsellor with the BMSG. Her breastfeeding journey was not straightforward and was hindered in the early days with misinformation, but in searching for the answers she discovered a passion for helping other women overcome their breastfeeding hurdles. Emma is currently breastfeeding her four year old daughter and is active online in breastfeeding support groups. She is passionate about helping new mothers access good information and support which will set them up with confidence to meet their breastfeeding goals.

We hope that you will continue to support our EXCO members, counsellors and volunteers who have made BMSG into what it is today after over 50 years of existence. Together, we will strive to  create a world where breastfeeding is the norm and that mother-to-mother support exists as part of the natural course of breastfeeding.

To read our EXCO members’ individual profiles, click here.