Mission and Vision

Mission and Vision

Mission Statement


To make our vision a reality, we facilitate

  • support for breastfeeding mothers
  • education for pregnant & breastfeeding mothers & families
  • advocacy for public awareness of breastfeeding in the community


BMSG’s vision is a vibrant and inclusive community of breastfeeding mothers who find emotional support, encouragement, companionship and information among like-minded peers in the organisation. BMSG also envisions a Singaporean community where breastfeeding is normalized as an essential part of society’s fabric.