Our History

Nabila Hanim is a mother of 3, a freelance International Board Certified Lactation Consultant (IBCLC) and a volunteer with BMSG since 2017.

Nabila is also a senior volunteer counsellor trainer at BMSG since 2023. Nabila trains aspiring BMSG breastfeeding counsellors and also actively contributes to curating workshop and educational content for the organisation.

With qualifications in communication and education, Nabila is passionate about positioning BMSG as a credible source of breastfeeding support in the local community, offering mothers and families a safe space. She believes that compassionate and encouraging messages surrounding breastfeeding advocacy will continue putting BMSG in good stead and position as a credible source of breastfeeding support.

Until March 2025, Nabila has also been a part-time Programmes Executive at BMSG for 8 years, on top of juggling her volunteer responsibilities. She has supported multiple EXCOs and helmed several portfolios including social media, events management, governance and operational support, on top of multiple projects that she has led or supported throughout her years with the organisation.

Far’ain Jaafar is an educator and children’s book author.

She has been contributing to BMSG since 2017 as a peer counsellor, and trainer since 2019. Her breastfeeding journey has been filled with lots of learning. She is very thankful for the village that supports her as a mother.

Far’ain strives to champion women in mothering and motherhood through empowerment and mother to mother support. She hopes to inspire a world of good.

Kathryn is mostly a Stay-at-Home mother to 2 wonderful boys. When not rushing out meals or hovering over the children, she enjoys going for hikes in parks and forests, getting her regular dose of phytoncides.

Breastfeeding and volunteering brought about a big change in herself, her values and lifestyle. She is grateful for the opportunity to learn more, about herself and the community.

Kathryn looks forward to giving back and serving the breastfeeding families in Singapore. As an EXCO member, she strives to help create a nurturing environment which helps to empower mothers and strengthen the bonds between parents and their children.

Juliza is the newly elected Treasurer of BMSG and while also currently self-employed as a Wealth Manager, she helps individuals and families build, protect, and distribute their wealth through personalised financial strategies.

She brings with her over a decade of experience in the not-for-profit sector, including seven years as a Secretariat and Marketing Specialist for a not-for-profit association, where she managed operations, communications, and governance support.

Her journey with BMSG began not professionally, but personally; through her own experience as a mother. Navigating the early challenges of breastfeeding while managing a PCOS diagnosis, she found invaluable support and guidance from BMSG’s breastfeeding counsellors. Their help empowered her to continue breastfeeding, an experience that deepened her appreciation for the organisation’s work and impact. She later served as BMSG’s Business Development and Fundraising Manager, where she strengthened donor engagement and built sustainable funding streams.

Now as Treasurer, she combines her financial expertise, nonprofit leadership experience, and heartfelt connection to BMSG’s mission to ensure sound financial governance and long-term sustainability for the organisation she once turned to as a new mother.

As a breastfeeding advocate, Edna thanks the BMSG for the support and knowledge that she has received in her breastfeeding journey. Having breastfed her first child for two years and now still breastfeeding her second, Edna values how BMSG rallies around mothers and the breastfeeding community. Edna is a Strategic Comms Consultant with a specialisation in digital and comms strategies and would like to offer her skillset to BMSG so that more people can benefit from the organization.

Wen Xiu is a mum to two girls and has been volunteering with BMSG since 2021. She is an International Board Certified Lactation Consultant (IBCLC), a policy officer in the public service, and a PhD student researching the impact of stress on breastfeeding. She is passionate about providing evidence-based resources to mothers in a supportive and gentle manner.

Kin Ing is a believer that motherhood is transformational and breastfeeding is magical. As the CEO of a women-centred wellness space offering perinatal fitness and birth workshops, she understands the importance of nurturing families through their unique journeys.

A mother of three who has been breastfeeding for six years, Kin is familiar with the tender complexities of this journey. She began volunteering with BMSG in 2023, driven by a quiet aspiration to help mothers rediscover the joy and wisdom of breastfeeding, ensuring they feel abundant in their ability to nourish their little ones.

Jen is a stay at home mother who does volunteer work for the community of Singapore. She studied biochemistry a long time ago in Australia and is now a permanent resident in Singapore.

She has two children, a teenage girl in polytechnic and a primary school aged son. Jen has been volunteering for BMSG for over 6 years and wishes for Singaporeans to mark breastfeeding as a priority for their children.

Joanna Goy is deeply committed to the cause of supporting breastfeeding women in Singapore. With a passion for advocating breastfeeding, she brings a wealth of experience and expertise to the table.

As an elected member, Joanna aspires to utilize her extensive knowledge in public health and community outreach to empower breastfeeding mothers, ensure accessible resources, and foster a supportive environment.

As a business owner and mother of 3 beautiful girls, Joanna believes that being in BMSG EXCO allows enthusiasts and volunteers in the organisation and beyond to implement innovative initiatives, amplify awareness campaigns, and collaborate with stakeholders to create a nurturing society that champions breastfeeding as a cornerstone of maternal and infant well-being.

Joanna envisions herself working hand in hand with other breastfeeding advocates in BMSG and the community to make a lasting impact on the lives of breastfeeding women and their families in Singapore .

Jocelyn is a Regulatory Affairs Manager in the food industry, bringing over a decade of expertise in regulatory compliance. As a mother of three boys—aged 3, 5, and 7—she has amassed 4.5 years of breastfeeding experience. Having navigated three distinct breastfeeding journeys, she deeply appreciates the individuality of each mother’s experience and values the profound connection it fosters.

A BMSG counsellor since 2019, Jocelyn began training new counsellors in 2025 and is a passionate advocate for stronger workplace breastfeeding support. As a member of the 20th Executive Committee (EXCO) of BMSG, she is dedicated to elevating awareness and recognition of breastfeeding’s significance.

Jocelyn aspires to foster meaningful collaboration with corporate stakeholders to create inclusive workplace environments that empower mothers to sustain their breastfeeding goals. She is committed to strengthening the support network for breastfeeding families across Singapore, ensuring every mother feels supported and encouraged on her unique breastfeeding journey.

June has been a BMSG counsellor since July 2022.

She believes breastfeeding is important and beautiful, and would like to help more people understand this.

She believes in BMSG’s vision of a vibrant, warm, supportive community for breastfeeding mothers and a supportive ecosystem to breastfeed.

Just as it takes a village to grow a child, it takes the village to nurture a mother, too.

Mariam has always been passionate about women’s issues and access to information.

Advocacy, campaigning and volunteering to support these is something she has done pretty much all her life.

When she began her breastfeeding journey in 2019, the amount of misinformation out there really struck her. When she discovered BMSG, she thought: ‘Finally, a chance to make some real contributions to the country I’ve chosen to make my home!’

She has been a BMSG Counsellor since 2021 and hopes to continue contributing to the breastfeeding community in Singapore. Mariam is also a writer and a translator.

Malkeet joined BMSG as a Part-Time Marketing Executive in February 2025, bringing her strong passion for breastfeeding and empowering mothers. As a stay-at-home mother to a four-year-old and often solo parenting with her husband being a pilot, she intimately knows that mothers need to be nurtured and supported so they can thrive while caring for their little ones. This insight is a core driver of her work and her personal belief in staying active as a key way mothers can care for themselves. Malkeet’s empathetic approach is informed by her past experiences in special education and social work, as well as her long-standing commitment as a BMSG volunteer counselor since 2021.

With two wonderful daughters of her own, Katharina truly understands the joys and occasional challenges that come with breastfeeding. The heartfelt support she received from the BMSG community during her own initial journey was transformative. This experience ignited a passion within her to offer that same crucial encouragement to others, inspiring her to become a BMSG counsellor in 2024 and deepen her knowledge and commitment.

Now serving as BMSG’s Operations Executive, Katharina is instrumental in streamlining how BMSG reaches mothers and provides essential resources. She hopes to be a consistent source of encouragement for mothers who might feel overwhelmed or alone, reminding them that they are an integral part of a vibrant, empathetic community.