Our History

Elaine has been on the BMSG EXCO since 2015, and previously held the position of President from 2017-2019. She is also a Counsellor Trainer and an active counsellor.

Elaine is an advocate for maternal mental wellness, and works to bring that into the field of breastfeeding counselling. She believes that BMSG counsellors should meet women where they are, and offer them information and support no matter how little or how long they have been breastfeeding for.

Elaine was formerly a marketing research consultant before becoming a full-time mum in 2015. She has 4 children aged 4-15.

Khatim is a mother to two boys and a full-time executive at a local VWO that has excellent family-friendly policies.

As someone who has been on the EXCO for a number of years, she sees her role evolving from breastfeeding supporter to advocate.

Besides her voluntary work in BMSG, she also supports other grassroots effort in breastfeeding advocacy on social media networks.

She is satisfied that BMSG is beginning to be more prominent nationally and hopes to continue to work together with the BMSG and local community in ensuring continued support to be available for more mothers, and making more inroads in helping Singapore embrace breastfeeding as the norm for all babies and families.

Yen is the Chief Executive Officer of a TCM Healthcare Service Provider that has been established over the past 50 years.

Having experienced breastfeeding herself for her 2 kids, she understands intimately how breastfeeding can be a difficult and trying journey. As such, she wishes to support all mothers through this potentially challenging phase of their lives. She has been serving as a breastfeeding counsellor since June 2018. As a business owner, she hopes to contribute to the EXCO with her knowledge, strategic planning, and decision-making processes, ensure proper documentation and transparency.

She encourages all mothers to breastfeed their babies for at least 2 years.

To have a successful breastfeeding journey, Yen believes all mothers need to be equipped with the right knowledge regarding breastfeeding. They also need to have a good support system. Therefore, she endeavours to create a society where mothers can become breastfeeding advocates for younger generations to come.

As a breastfeeding advocate, Edna thanks the BMSG for the support and knowledge that she has received in her breastfeeding journey. Having breastfed her first child for two years and now still breastfeeding her second, Edna values how BMSG rallies around mothers and the breastfeeding community. Edna is a Strategic Comms Consultant with a specialisation in digital and comms strategies and would like to offer her skillset to BMSG so that more people can benefit from the organization.

Mythili Pandi is a strong advocate for breastfeeding support in the community and advocacy within the medical fields. She has been working with the Breastfeeding Mothers’ Support Group for about 8 years and still counting.

She is the current Vice-President of the Association for Breastfeeding Advocacy (Singapore) (ABAS) and is an International Board Certified Lactation Consultant (IBCLC). Mythili works as a Family Physician in the mornings and is a full-time mother to 3 beautiful young children for the rest of the day. She loves the outdoors, music, animals and has a passion for baking cakes and making a delicious mess in the kitchen.

She sees many breastfeeding mothers and mothers-to-be at her practice and always aims to provide as much support and encouragement as possible at each consultation. Outside of the realm of work, she loves facilitating breastfeeding talks and workshops in the community.

Kathryn is mostly a Stay-at-Home mother to 2 wonderful boys. When not rushing out meals or hovering over the children, she enjoys going for hikes in parks and forests, getting her regular dose of phytoncides.

Breastfeeding and volunteering brought about a big change in herself, her values and lifestyle. She is grateful for the opportunity to learn more, about herself and the community.

Kathryn looks forward to giving back and serving the breastfeeding families in Singapore. As an EXCO member, she strives to help create a nurturing environment which helps to empower mothers and strengthen the bonds between parents and their children.

Far’ain Jaafar is an educator and children’s book author.

She has been contributing to BMSG since 2017 as a peer counsellor, and trainer since 2019. Her breastfeeding journey has been filled with lots of learning. She is very thankful for the village that supports her as a mother.

Far’ain strives to champion women in mothering and motherhood through empowerment and mother to mother support. She hopes to inspire a world of good

Joanna Goy is deeply committed to the cause of supporting breastfeeding women in Singapore. With a passion for advocating breastfeeding, she brings a wealth of experience and expertise to the table.

As an elected member, Joanna aspires to utilize her extensive knowledge in public health and community outreach to empower breastfeeding mothers, ensure accessible resources, and foster a supportive environment.

As a business owner and mother of 3 beautiful girls, Joanna believes that being in BMSG EXCO allows enthusiasts and volunteers in the organisation and beyond to implement innovative initiatives, amplify awareness campaigns, and collaborate with stakeholders to create a nurturing society that champions breastfeeding as a cornerstone of maternal and infant well-being.

Joanna envisions herself working hand in hand with other breastfeeding advocates in BMSG and the community to make a lasting impact on the lives of breastfeeding women and their families in Singapore 🇸🇬.

Beryl is a certified HypnoBirthing Childbirth Educator, Hypnofertility Consultant and Hypnotherapist. She is also an avid sourdough baker with a little home-based bakery.

As a mother of one, she is currently pursuing a lactation specialist course and is an aspiring International Board Certified Lactation Consultant (IBCLC).

Having volunteered with BMSG since July 2021, Beryl’s interest into motherhood sparked a deep passion in breastfeeding, making her more aware of its benefits for mother and baby and especially the trust and bond that comes with responsive parenting.

She seeks to make a meaningful contribution to Singapore’s breastfeeding community by leveraging on her knowledge and experience in the hope to empower mothers, providing them with the necessary information and support to navigate through their breastfeeding journey with confidence. She also hopes to create a nurturing environment that promotes breastfeeding awareness and initiation.

Jen-Li is a Stay-at-Home mother and was previously a research scientist involved in biochemistry and immune research.

Her personal vision is to see extended maternity leave for mothers in Singapore, with free government support for breastfeeding workshops and to see breastfeeding accepted in society as the norm here.

She has two children, a teenager and a primary school child, and believes that breastfeeding especially enhanced the mother-child bonds that she has with her children to this day.

She hopes to support BMSG EXCO to the best of her abilities and look forward to working with breastfeeding enthusiasts and experts in BMSG to create small communities of support in Singapore’s heartlands and beyond.

June has been a BMSG counsellor since July 2022.

She believes breastfeeding is important and beautiful, and would like to help more people understand this.

She believes in BMSG’s vision of a vibrant, warm, supportive community for breastfeeding mothers and a supportive ecosystem to breastfeed.

Just as it takes a village to grow a child, it takes the village to nurture a mother, too.

Mariam has always been passionate about women’s issues and access to information.

Advocacy, campaigning and volunteering to support these is something she has done pretty much all her life.

When she began her breastfeeding journey in 2019, the amount of misinformation out there really struck her. When she discovered BMSG, she thought: ‘Finally, a chance to make some real contributions to the country I’ve chosen to make my home!’

She has been a BMSG Counsellor since 2021 and hopes to continue contributing to the breastfeeding community in Singapore. Mariam is also a writer and a translator.

Nabila, a mother of 3 boys, began her journey with BMSG as a breastfeeding counsellor and volunteer. Previously an English Language teacher and a Communication Studies graduate, Nabila is passionate about putting her ideas down on paper and using words as a medium to reach out to mothers.

As BMSG’s Programmes Executive, Nabila manages BMSG’s social media accounts and its programmes, workshops and events. She also oversees editorial work for the charity and provides customer relation support with BMSG’s customers and beneficiaries. She also works on collaborative opportunities with BMSG’s partners and stakeholders,  while managing BMSG volunteers for the organisation’s operational needs.

Nabila sees her work as building important resources and support for breastfeeding mothers now and in the future, and hopes that BMSG will always remain a credible and safe space for new mothers who want embark on the beautiful journey of breastfeeding.

Nabila also volunteers with the BMSG as a counsellor trainer. She is a freelance editor and a marketing communications (marcomm) practitioner in her other professional and volunteer involvements. She is also an aspiring IBCLC and a trainee childbirth educator.