Breast-feeding Friends Singapore
As published in our February 2016 edition of the BMSG newsletter.
We would like to wish our readers a happy and prosperous Chinese New Year. May it bring you another year of smooth-sailing and fulfilling breastfeeding journey with your little ones!
If you are heading out this festive season and want to look for a breastfeeding friendly restaurant, fret not! BMSG is a proud supporter of the recently launched Breast-feeding Friends Singapore (“BFFsg”) campaign.
BFFsg aims to promote the idea that mothers have the right to breastfeed in whatever manner that is comfortable for them and create a network of support. Their current network consists of more than 40 establishments who have pledged to welcome breastfeeding mums at their establishments and to protect the dignity and right of breastfeeding mothers on their premises. Also known as the BFFs, these establishments include Swedish cafe and bistro Fika and children friendly Treehouse Cafe.
On the website, you can also find the BFF Finder, which is a portal that lists down these F&B establishments and nursing rooms in the area. Mothers are also able to leave reviews on the portal so that they can benefit from each other’s experience. The BFFsg team has been working hard to push out this portal to the public and to get more establishments to sign on. The end goal is to create a self-sustaining community of support.
BFFsg will be pushing out its campaign initiatives very strongly from January to March 2016. Amongst others, there will be fun and informative bonding events for breastfeeding mothers, calls for pledges from the public, and round table discussions. They will also be conducting regular giveaways, all with the intention of promoting the cause.
There have been similar initiatives done overseas, which include “Breastfeeding Welcome Scheme” in the United Kingdom, and the #SayYesToBreastfeeding campaign by UNICEF Hong Kong. Both of which were very successful in their own right.